Microsoft has acquired Activision Blizzard and now treats all of that company’s games as its own titles. This is not surprising, but it seems that Satya Nadella is already anticipating his first major success. Every copy of Call of Duty: Modern Warfare 3 sold will improve Xbox’s financial results.
The largest deal in our industry was $68.7 billion, thanks to which Microsoft acquired Activision Blizzard. However, the Xbox manufacturer will be able to quickly repair its budget because Call of Duty: Modern Warfare 3 is coming to the market.
Xbox had a record quarter, and we can assume the next quarter will be just as good. Satya Nadella confirmed Starfield’s very good results during the meeting with investors, and then highlighted a very important detail – Call of Duty is truly a first-party production from Microsoft, and among other things, thanks to this brand, Xbox has one of the strongest lineups in history.
With Activision Blizzard King, we will now add significant depth to our gaming portfolio. We will have 13 franchises worth more than $1 billion – from Candy Crush, Diablo and Halo to Warcraft, Elder Scrolls and Gears of War. We’re looking forward to one of our strongest first-party holiday lineups ever, including new games like Call of Duty: Modern Warfare III and Forza Motorsport.
Satya Nadella was perhaps the first Microsoft representative to mention that Call of Duty has become a first-party production by joining the Xbox family. On the one hand, this is normal, but we must admit that it is really interesting – now every copy of Call of Duty: Modern Warfare 3 sold on PlayStation will improve the results of the American company.
Microsoft’s president confirmed that the company already owns 13 IP addresses worth more than $1 billion. This is an interesting perspective for the coming years.
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