games
9 House 2024, 20:28
Following the sudden closure of Tango Gameworks, there are concerns about the fate of other Xbox studios. Journalist Jez Corden also has major reservations about the actions of Microsoft, which is allegedly not very supportive of its teams.
Image source: Ninja Theory/Microsoft.
I
to update:
As if it was a last minute move, as if to put an end to the online discourse about the game’s lack of marketing Senua Saga: Hellblade 2Microsoft started working. Vice President of Marketing at Xbox, Aaron Greenberg, Announcewhich The media campaign begins today, and we can expect advertisements for this production, among others: on YouTube, HBO Max (or Max), Facebook, Instagram and Reddit. On the last one already Back Posts promoting the game. The question is whether it was too late and whether the size of the campaign was adequate for the AAA production it was intended for. Hellblade 2. We’ll find out soon.
Original post
The closure of four Xbox studios came as an unpleasant surprise. Especially in the case of Tango Gameworks, whose ending greatly worried gamers and journalists Many people are also concerned about the future of creatives boat, Hellblade, I confess, Psychonauts and other “smaller” Microsoft brands (via GamesRadar).
The “success” of Hi-Fi Rush was determined by the closure of the studio
At first glance, this may seem like an exaggeration. Program ID “murder” i boat It makes no sense at all, and it seems that Microsoft is doing its best to promote Obsidian Entertainment’s new work, an action RPG I confessas well as the second part of the series Hellblade.
The problem is that even on Monday the same could be said for Tango Gameworks. Hi-Fi Rush was one of the most pleasant surprises of 2023. A game out of nowhere, released almost immediately after its reveal, captured the hearts of players and reviewers. It is true that Microsoft has never boasted about the official sales results, and the title has been available on Game Pass from the beginning, but it seems that the giant from Redmond was satisfied with the results of this production.
Despite this, the band shut down less than two months after their debut Hi Fi Rush On PlayStation 5. We have already written about the reactions of not only players and journalists, but also other developers. In short: Microsoft’s decision to close Tango Gameworks is completely incomprehensible to them.
Hellblade 2 without marketing
In this context, it’s easy to understand where concerns about the future of other Xbox studios come from. Especially Ninja Theory, because Senua’s Saga: Hellblade 2 is another “small” hit that Microsoft supposedly needed, going straight to Game Pass.
This did not improve the mood of Senua’s fans A dry entry reminiscent of the second film’s premiere Hellblade. The official Xbox account clearly made no effort: the entire message is about the game’s title and release date. Yes, that’s all that was included in the entry aimed at promoting the debut of this long-awaited production, which netizens, including journalists, noted with sarcasm – but also with concern – Tom Henderson And Jez Corden.
The creators themselves put more effort into promoting “2” (trans Service X). However, let’s be honest: the Xbox brand has an incomparably greater reach than Ninja Theory’s social media.
Microsoft is the biggest enemy of Xbox?
The person already mentioned is also worried about the second part of Senua’s story Jez Corden. One journalist linked to the Windows Central website has already complained that Microsoft can’t explain what it considers its games to be “successful.” He mentioned that too Xbox Studios feels “unsupported” by the Redmond giant, and as a result, following the closure of Tango Gameworks, they fear for their future. The Greens clearly have a problem, as Corden puts it, in “internal PR”.
He just gave an example Hi Fi Rush. Microsoft claimed the game was running well, contrary to reports from VentureBeat’s Jeff Grubb, which Corden retweeted. Both journalists were criticized for this, although after the closure of Tango Gameworks, it should be assumed that Grubb’s information turned out to be correct.
In this context, the journalist spoke about him Hellblade 2. The game enters the market without virtually any marketing as a digital production and debuts on Game Pass. It’s also not a title that fits the typical requirements of a “mega publisher” like Microsoft. So, if Microsoft doesn’t actually support creators properly, Ninja Theory employees have reason to worry, and nothing kills a studio’s creativity and “morale” like job uncertainty.
Another troubling similarity – if we can call it that – is the reality of it Senua Saga: Hellblade 2 It is claimed that it may also be released on PlayStation 5. This wouldn’t be an overly surprising surprise, although Microsoft hasn’t confirmed it yet (via the edge).
- Layoffs in the gaming industry. Updated list of studies affected by cuts in 2024
“Prone to fits of apathy. Introvert. Award-winning internet evangelist. Extreme beer expert.”
