More than 30 years after its creation, this Longchamp bag that we wore in high school is still in the hands of all French girls.

Unlike bag trends that only last a short time, some models are able to tirelessly infiltrate our wardrobes, regardless of the season, and rise to a timeless standard. After 24 hours of Gerard Darrell, it’s the turn of this iconic bag from Longchamp to make a fashion comeback.

This Longchamp bag is an essential fashion piece for back to school

Your daughter may have already begged you a few years ago because “all her friends already had it in high school”. This essential, which we all already wear, is back this season. It can be recognized by its chic and minimalist design combined with leather folds. Packaged in the “quiet luxury” movement, this Longchamp model that ignores the opulence of lokomania in favor of discreet and elegant fashion has become the new it-bag on social networks, testifying to the interest of Gen Z. She alone has over 12,000 TikTok posts and has been the subject of many “what’s in my bag” videos. A comment describing all the contents you take with you before leaving home. No offense to its detractors, the bag trend quickly took to the streets. Be it students with a streetwise look or ladies in fitted shirts and preppy tailored pants, the accessory enhances all silhouettes and comes in a large number of shades.

Name of this iconic model? Fold. Designed in 1993 by Philippe Gassegrain, son of the founder of the house of Longchamp, the design of this revolutionary bag takes its inspiration from Japanese origami. Eager to make a light and practical accessory to wear every day, its creator envisioned a collapsible bag made of nylon and Russian leather trimmings. Its folding capacity can be changed even in small amounts, making everyday storage easy.

Although it has been a huge hit since its launch, the Blige bag quickly became a symbol of French sophistication and elegance. The model has since evolved, available in leather versions, covered in shimmering colors or exclusive prints. However, it has always preserved its essence, hence its success among all generations even today.