film Barbie With Margot Robbie and Ryan Gosling earning $22.3 million. Bloomberg reported on Friday that tickets for pre-release screenings in cinemas were sold out. Numbers include performances on Thursdays and Wednesdays where guests dressed in pink received cotton candy and other prizes. Warner Bros. reported. The inspections took place in more than 3400 sites. The official premiere of the film is on Friday, July 21.
Thanks to the movie, the “barbiecore” aesthetic is gaining more and more popularity. Retailers are taking the opportunity to increase their revenue. The range of products is wide – from Barbie rugs to clothes to Barbie toothbrushes – and many are geared towards adults.
Mattel, which owns the brand, aims for the film to rejuvenate the doll’s popularity while embedding Barbie into the psyche of a new generation.
“I don’t think we’ve ever seen so many brand partnerships come out of one movie,” said Joe Ashdown, managing partner at Mando-Connect, a partner branding agency.
As Reuters writes, offered on Monday for sale Barbie Zara collection It has 17 children’s clothing and accessories, including a pink one-piece swimsuit, backpack and sneakers, but the range for women is much wider with 85 items. On the other hand, men can buy a fuchsia suit or cowboy boots and a denim shirt to look like Barbie’s friend Ken.
Barbie collections were launched on the m.in. market. Clothing and footwear brands such as H&M, Primark, Gap, and Crocs.
See also: We made a comparison. This is what Barbie would look like in real life
