Rock 'n' roll legend Elvis Presley will return to the London stage in late 2024 in the form of a hologram in an immersive show created using artificial intelligence, its creators announced Thursday.
• Read more: Artificial intelligence will bring Edith Piaf back to life in an animated biography
• Read more: Dolly Parton refuses to use hologram after her death
In “Elvis Evolution”, the “King” will play on stage as an avatar created using thousands of concert videos or personally taken pictures, such as his biggest hits “Suspicious Minds”, “Jailhouse Rock” or “Hound Dog”. By people close to the singer from Memphis.
Thanks to artificial intelligence, they were able to create “an incredibly realistic version of Elvis,” said Andrew McGuinness, CEO of Layered Reality, the company behind the project.
The British company mentioned a “multi-million pound deal” with Real Brands Group, which manages the legacy rights of the late “King”, to access these archives and organize shows around the world.
The first shows will take place in the British capital in November 2024, ahead of other shows currently planned in Las Vegas, Berlin and Tokyo.
Before Elvis, Pophouse Entertainment had already produced a show in London with Swedish disco group ABBA, where the quartet were represented by digital avatars.
Based on its success, the show was extended and the Swedish company announced a new show featuring musicians from American glam-metal group Kiss.
At the height of his glory between 1950 and 1970, Elvis' legacy is still alive. Decades after his death, the global rock icon, who turns 89 this year, is the subject of a recent biopic, “Elvis,” directed by Baz Luhrmann (2022).
A movie based on the book by Sofia Coppola's wife Priscilla Presley, “Priscilla,” which has so far been in the rocker's shadow, is now in theaters in some countries.
“Pop culture practitioner. Award-winning tv junkie. Creator. Devoted food geek. Twitter lover. Beer enthusiast.”
