“The rolls should be softer and golden brown, and the cheese more melty and chewy. Add the onions directly to the grill. There should be more sauce in the burger. In short: it should be tastier “- informs dlahandlu.pl. The site calls these changes a” small revolution “.
– We saw the opportunity to make some changes to our kitchen. We want it to be tastier – emphasized Tarek Hassan, Director of Marketing and Customer Service at McDonald’s USA.
The fast food chain wants to use ‘Hamburglar’, a fictional character from McDonaldland, to promote its improved burgerthat appear in network ads. This character tries to take over all of the available McDonald’s burgers for himself, but he never succeeds. Hamburglar advertising was introduced in the 1970s, but was discontinued over 20 years ago.
The new burgers are already in Europe
Dlahandlu.pl adds that The new burger with an improved recipe is available in Australia, Belgium and Canada. However, in the United States, you can order fresh rolls in California, Arizona, or Washington.
The new prescription will be implemented nationwide starting next year. It is not known when the changes will reach Poland.
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