Microsoft will not abandon the Xbox brand. The company confirms its mistake: “Definitely Xbox”

How can a single word create a storm and spark a wave of negative reactions? GameStop found out this week when it accidentally changed one word in the name “Xbox Game Pass,” angering Microsoft fans and PlayStation supporters.

This week we reported on the presentation of GameStop, which mentioned Microsoft Game Pass in one of its materials. Given the circumstances and rumors about the Redmond giant's new strategy, some players suggested that the company would publish the name prematurely, and next week Phil Spencer will officially confirm his resignation from Xbox and announce a new version of Game Pass.

After unleashing the chaos, GameStop quickly deleted the message, but a day later we could count on a reaction and some sort of explanation for the error. The store introduced the Xbox Game Pass offer, emphasizing that it meant “definitely Xbox.”

Come play new Xbox games on Xbox Series S|X and experience the benefits of Xbox Game Pass (of course Xbox). You can choose from 11:00 to 14:00 or 15:00 to 18:00 local time.
Find your nearest location and see you on Saturday: https://bit.ly/4bnJtim
#GameStop #Xbox #GamePass #GameStopEvents

Come play new Xbox games on Xbox Series S|X and explore the benefits of Xbox Game Pass (of course Xbox). 😉
Choose from 11am to 2pm or 3 to 6pm local time.
Find your participating location and we'll see you on Saturday: https://t.co/0XfrRWQh2C#GameStop #X-Box #JimBass #GameStopEvents pic.twitter.com/dSQx5MaYfg

– GameStop (@GameStop) February 8, 2024

Considering recent reports, it has to be admitted that the bug was very unfortunate and, not without reason, had Xbox fans wondering what the future of Microsoft Gaming would look like, and enthusiasts of the rival platform got another chance to mock the game. Another camp.

It's hard to say clearly what the Redmond company's plan, which Phil Spencer will present next week, will look like, but we shouldn't expect a sudden abandonment of the Xbox brand.