Since its promising start, La Boche Bleu has captured the attention of Quebec entertainment fans. Its innovative concept and its ability to deliver entertaining and diverse content quickly made it a landmark in the media landscape.
However, lately, a dark wind has been blowing over the show heralding a difficult period for this “Empire”.
Once a beacon of good humor and entertainment, La Poche Bleue is today prey to a significant decline in its audience.
If in the past, the show was an unmissable event for a large audience, today, it struggles to retain the attention of its loyal followers.
Several factors may explain this dissatisfaction, but the main one is the proliferation of segments and podcasts, which had the effect of diluting the project's identity.
In an effort to expand its spectrum of activities, La Boche Bleu may have lost what gave it its initial charm and appeal.
By wanting to touch everything, she loses herself and thereby her audience. New podcasts (Chiller chez Boulay, Traces de Break, La Taverne and dozens of others) contributed to this dispersion, dispersing audiences rather than uniting them.
But the show's structure isn't the only problem. The once light and cheerful tone seems to darken with time. After allegations of corruption and bullying involving Mike Ward, the Blue Pocket team seems to have lost its spontaneity and sense of humour.
Media pressure and criticism over the carelessness (and alcoholism) that once characterized the show gradually turned its hosts into stiff and unmotivated individuals.
Selling the show to new owners didn't help matters. Maxime Lapierre and Guillaume Latentres, once the beating heart of La Boche Bleu, now seem to be operating on autopilot.
Having lost the creative energy that once animated them, they cannot provide the momentum needed to propel the show to new heights.
In this bleak environment, Blue Pocket must avoid heading towards a dead end. Its faded identity, its serious tone and disillusioned patrons now make it a shadow of what it once was.
Unless there is a real desire for a deep overhaul and renewal, the future of podcasting looks very bleak.
