Renee and Born2Be are popular online clothing and footwear stores owned by AzaGroup. The head of the Competition and Consumer Protection Office has doubts about the way promotions are marked in their offers – which is contrary to the provisions of the comprehensive directive and could mislead consumers (from 2023, the lowest price that was valid during the 30 days preceding the decision must be presented as an introduction to the promotion).
In the proceedings on the violation of collective consumer interests, the Head of the Competition and Consumer Protection Office brought three charges against AzaGroup:
- No lowest price in the last 30 days
The Renee.pl and Born2Be.pl stores, both in the mobile application and on the website, do not fulfill this obligation – the Competition and Consumer Protection Office points out
- Low price only for members of Renee or Born2Be loyalty clubs
“Both online stores’ advertisements entice with attractive offers, but they are only available to people who have an account in their loyalty club. The consumer only learns about this after clicking on the advertisement leading to the store’s website,” says the office.
- Misleading about price advantage
The Competition and Consumer Protection Office points out that the possibility that the owner of the Renee and Born2Be stores offered “promotional” products whose price did not change or even increased compared to the lowest price applied during the 30 days before the reduction raises suspicions.
Proceedings relating to the violation of collective consumer interests may result in, among other things: imposition of a fine of up to 10% of the entrepreneur’s turnover.
The head of the Competition and Consumer Protection Office is monitoring how entrepreneurs adapt to the new obligations – he has brought charges against Zalando, Media Markt, Sephora, Glovo and Šil Polska for the incorrect presentation of promotions, issued more than 70 announcements and light letters and 14 clarifying measures are currently underway in relation to stationery. Following the actions taken by the Competition and Consumer Protection Office, a large number of entrepreneurs have corrected their current practices.
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