Zenith | Colosseum of Vero

Of course, the studio Zenith Nothing compares to the Colosseum at Caesars Palace, a 100 million hall with 4,000 seats, in which Charlemagne’s diva gave 1,100 concerts. But still. When we visited Grande in Montreal’s Sud-West borough on Monday morning, the place was a hit.

The structure is like a war arena, with a giant video screen on the floor, 12 meters high, 11,200 square feet of space, bleachers equipped with 100 computerized stations for voting… as Véronique points out, pointing to the Radio-Canada Cloutier. package”.

The result is even more impressive if we know that in October, this space was dedicated to the construction of the Metropolitan Express Network (REM).

Radio-Canada does not want to disclose its budget Zenith. In an interview, its director general, television, Danny Melol, talks about an “ambitious plan”. “We are a public broadcaster. We are responsible. It’s not double what we put into other products, but it’s more than we already put into it. »

“We said to ourselves: As long as we do, we want to update our platforms so that they have more potential for international deployment, Danny Meloul says. We know what other public broadcasters like the BBC can do around the world. [en Angleterre]. »

According to Danny Meloul, Zenith “Exciting” advertisers, confirmed by Cassette Media. According to Isabelle Fournier, director of operations at the agency specializing in media placement, it’s a “very good product, energy and integration”. Top 20 Most viewed programs of Numéris. “All brands can be fearlessly associated with it, and Véronique Cloutier in Controls gives them confidence. »

Bringing generations together

The original Quebec format from the KOTV offices (1^Res method, Project B), Zenith It will go on air Thursday night after two years in full development. The competition will be broadcast live, with established artists performing before a panel of 100 jurors drawn from the public. The singers, who are given carte blanche, must deliver numbers that can excite a diverse crowd in the studio, with the judges divided by generation. The ratings they receive come in equal parts from Boomers, Xs, Ys and Zs, whose spokespeople are Normand Brathwaite, Élyse Marquis, Félix-Antoine Tremblay and Claudia Bouvette respectively.

Viewers can also vote.

Artists breaking the ice this week are Lunov Zucini, Jason Roy Levely, Jean-Francois Breu and Johanne Blouin.

In the coming weeks, Kylaine Tanguy, Patsy Gallant, Véronique Clave, Jonas, Eleonore Lagasse, Matt Long, Laurence Jalbert, Damien Robitaille, Annie Villeneuve, Ludovic Bourjos G Richarios, Kim Beynos, Kimmit Bourjois, Kimmy Beynos, Kim Beynos Beynos, Lawrence Legas Legend.

“Later 1^Res method, felt the need to do a variety show again, explains Véronique Cloutier. Everyone knows that I love the sets, the audience, the atmosphere, the orchestra, the dancers, the pyrotechnic effects, someone dropping down from the ceiling. […] I wanted to see talent, to be moved, moved and dazzled. »

A count

Not just to build a Radio-Canada machine Zenith, but promote it. If you’ve watched ICI Télé in the past few days, you’ve no doubt seen this icon pop up on the screen, showing how many days before the show airs. Special events like the Olympics.

Véronique Cloutier says she screamed when she saw the sticker Live from the universe Saturday. “I feel very supported. Radio-Canada gave us all the means to win. It’s the biggest gift I’ve received after 25 years. [à Radio-Canada]. I really appreciate it. I am blessed. »

with Zenith, Véronique Cloutier believes she has “something that works” on her hands. Very feverish as D-Day approaches, the host believes she is “so ready.[elle] can be”, because it is a new concept.

Véronique Cloutier, affectionately called “The Queen Mother” by her work colleagues, experienced moments of strong emotions while preparing for the new meeting. One of those occurred last December, when the show’s director-coordinator Daniel Vigneault captured a video of a rehearsal for the Lunov zucchini number with his cell phone, a few days before the pilot’s taping. “When I weighed the game, I was in tears! I found it so beautiful and grand. I answered the team: “It’s more beautiful than my dreams.” »

International objectives

Although this has yet to be proven for Quebec visitors, Zenith Already generating a lot of interest on the international stage. French audiovisual group Mediavan (Red bracelets, ten percent) has now taken shape significantly.

For Louis Morissette, this is a transaction that demonstrates the importance of supporting the creation of ideas. done Quebec “We have to make our own way. Because when you go to fight internationally with three toothpicks and two pipe cleaners, it’s tough. Our competitors are huge. To compete with what America offers us, it has to be bigger. And Zenith, which is great. »

The premiere of Zenith Airs on ICI Télé on Thursday at 8 PM. Due to music rights, the show will not be available as catch-up on ICI Tou.tv or any other digital platform.